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In-school branches continue growth CUNA reports
MADISON, Wis. (2/4/09)--The number of credit union branches in schools continues to rise nationwide, according to the Credit Union National Association (CUNA). As of the end of last year, 218 credit unions in 34 states and the District of Columbia maintained branch offices in 746 schools. These numbers reflect increases from 2007 of 29%, 13% and 34%, respectively. “In-school branches can be the best way to influence young savers,” said Philip Heckman, director of youth programs in CUNA’s Center for Personal Finance. “The school is the workplace for K-12 students, and credit unions with a prominent presence where students spend so much time, gives the credit union message and the credit union brand special power.” In-school branches by venue include:
* Elementary school, 312; * Middle school, 86; * High school, 318; and * Other (K-12 school, youth center, college) 30.
States with the most in-school branches are:
* Michigan, 328; * Wisconsin 80; and * Virginia, 68.
Credit unions with the most in-school branches are:
* CP FCU, Jackson, Mich., 48; * Apple FCU, Fairfax, Va., 35; and * Education First CU, Southgate, Mich., 28.
Credit unions should report their in-school branches using CUNA’s online form and keep their directory entries up to date, Heckman said. “The credit union movement is rightfully proud of its financial literacy efforts,” he added. “But to be able to quantify that involvement is vitally important in convincing lawmakers that credit unions are, indeed, different and uniquely committed to improving members’ lives.”
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