Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
In tight times Mountain America doubles auto loans
SALT LAKE CITY (7/11/08)--Mountain America FCU has seen a large increase in auto loans while much of the credit union industry has seen a plateau or decline. In April, the $2.7 billion asset, West Jordan, Utah-based credit union ran an auto loan promotion and brought in a record-breaking $110 million in loans--an amount that is nearly double any of its previous auto loan campaigns. “Our best month previous to this was about $65 million,” said Nathan Anderson, Mountain America’s senior vice present of marketing. With a budget of about $10,000 and “Route 66” as the theme, Mountain America ran a full-fledged campaign including newspaper, magazine, radio and television ads, billboards and in-branch advertising. “We put together a full campaign so members and nonmembers alike could take advantage of this opportunity,” Anderson explained. “We wanted our message to be clear and concise, so we really focused on the [4.49%] rate and made sure that people saw it in multiple places.” Anderson noted the creativity of the Mountain America’s marketing department, and said that much of the campaign’s success can be attributed to the credit union’s branches. “Our branch employees really worked hard to give great service, even with the increased volume,” he said.
Other Resources

RSS





print
News Now LiveWire
#Maine #creditunion membership growth continues record pace http://t.co/yFRur4TQ0x
7 hours ago
.@TheNCUA closes N.Dade Community Development FCU,Miami Gardens, Fla. determining CU violated some charter provisions,bylaws & fed. rules.
8 hours ago
Why a #creditunion can be a good fit for #smallbiz http://t.co/l7Df9b8vQZ @fundbox
11 hours ago
Who's most adept at saving these days? The middle class, says @Bankrate http://t.co/zVi7typdVU
11 hours ago
.@OregonCCU donates $20K in Sprint program monies to @CMNHospitals @CU4Kids via @NWCUA http://t.co/0wTAH5NTNI
11 hours ago