Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
In tight times Mountain America doubles auto loans
SALT LAKE CITY (7/11/08)--Mountain America FCU has seen a large increase in auto loans while much of the credit union industry has seen a plateau or decline. In April, the $2.7 billion asset, West Jordan, Utah-based credit union ran an auto loan promotion and brought in a record-breaking $110 million in loans--an amount that is nearly double any of its previous auto loan campaigns. “Our best month previous to this was about $65 million,” said Nathan Anderson, Mountain America’s senior vice present of marketing. With a budget of about $10,000 and “Route 66” as the theme, Mountain America ran a full-fledged campaign including newspaper, magazine, radio and television ads, billboards and in-branch advertising. “We put together a full campaign so members and nonmembers alike could take advantage of this opportunity,” Anderson explained. “We wanted our message to be clear and concise, so we really focused on the [4.49%] rate and made sure that people saw it in multiple places.” Anderson noted the creativity of the Mountain America’s marketing department, and said that much of the campaign’s success can be attributed to the credit union’s branches. “Our branch employees really worked hard to give great service, even with the increased volume,” he said.
Other Resources

RSS print
News Now LiveWire
Stay tuned for coverage of @CUNA's BSA conference which starts Sunday. #CUNABSA #CUNACompliance
20 hours ago
Today's the last day to complete @CUNA's Home Depot data breach survey http://t.co/UcB8G9bVXe #StoptheDataBreaches
21 hours ago
Brenda Davis of Cross Roads Ministries will walk through 83 communities during the Ending Hunger Walking tour. (2 of 2)
23 hours ago
The Ending Hunger Walking tour, coordinated by the Maine CU League, kicked off at Old Maine CU in Augusta today. (1 of 2)
23 hours ago
Darwin Brokke of Citizens Community CU represented the #CU Association of Dakotas at a housing summit hosted by @SenatorHeitkamp
23 hours ago