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Independent ATM Deployers' Top Concerns: Interchange, EMV
BLOOMINGTON, Ill., and SIOUX FALLS, S.D. (3/1/13)--U.S.-based independent ATM deployers (IADs) say their top concerns are more reduction in interchange fees; network Europay, MasterCard and Visa (EMV) mandates; and further spikes in lawsuits against them about ATM surcharge notices, according to the most recent IAD survey.

However, despite challenges facing IADs, most deployers surveyed say their plans include growing their businesses during the next 12 months.

"I'm not surprised shrinking interchange is the No. 1 concern for ATM deployers," said Bryan Bauer, president of Kahuna ATM Solutions. "Between decreases in the published net interchange rates and the increased popularity in tiered interchange policies, ATM deployers on average have realized a 16% decline in interchange from one year ago, and a 33% decline in interchange over the past six years." 

Some of the survey's major findings were:

  • 63.8% of survey respondents chose 'Further Reduction in Interchange' as their biggest legislative/compliance/network fears, worries or concerns regarding the health of the ATM industry.
  • Complying with EMV migration deadlines was a major concern for IADs with 50% of respondents indicating it is one of their biggest legislative/compliance/network fears, worries or concerns.
  • 64.4% of respondents would like more information on the U.S. EMV requirements, 62.6% are interested in what the cost involved with EMV migration will be, and 40.1% would like to know what the implications of Visa/MasterCard's liability shift will be on the ATM industry.
Co-sponsored by the ATM Industry Association and Kahuna ATM Solutions, the third annual IAD survey covered topics of importance to ATM deployers, including: concerns about the health of the ATM industry; legislative and compliance issues; migration to EMV; mobile payments; deployers' products and services; and the future of U.S. IADs.

To download a copy of the full survey report, use the link.
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