INDIANAPOLIS (12/23/08)--The Indiana Credit Union League and its service corporation subsidiary are helping affiliated credit unions benefit financially and assisting with membership growth strategies. “Credit unions are working hard to deal with the impact of the economic downturn, while also seizing the opportunity for membership growth presented by the current financial services environment that consumers face,” said league President John McKenzie. “We have taken a number of extra steps to help Indiana’s credit unions meet financial challenges and pursue growth opportunities.” The league has:
* Announced a 2009 dues rebate of $93,570. “We are in a position, because of prior years’ successes, to operate next year at a deficit and provide a rebate to affiliated credit unions,” McKenzie said; * Launched a statewide advertising campaign titled “You Belong Here.” The campaign includes 129 billboards, 2,767 radio spots on 27 stations, and 1,195 spots on 16 network and seven cable TV stations; * Authorized financial assistance to help affiliates attend the Credit Union National Association Governmental Affairs Conference (GAC). Assistance will cover costs for 16 attendees, and one of the 16 scholarships will be funded by Indiana Members CU, Indianapolis; * Provided $1.5 million in incentives as part of a contract extension process for clients in the league’s Credit Union Card Center. The extensions included an aggregate reduced pricing of $400,000 for the group; and * Refunded excess premiums for CUCare group health insurance to credit unions--totaling $1.785 million. Another $1.5 million also will be refunded next year.
For more information about You Belong Here, use the link.