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CU System
Innovation member-centric programs made CU tops
TOWATA, N.J. (10/13/10)--Going green, staying member-centric and giving back to the community helped North Jersey FCU become New Jersey Credit Union of the Year for 2010. North Jersey, which has more than $188 million in assets, has introduced a comprehensive “green” initiative with multiple components that reflect its member-centric approach. Its “Organic Banking” program for college students relies on online banking and e-statements, and attracted more than 100 new accounts within three weeks. North Jersey’s “Green Machine” is a mobile banking “tank” that runs on biodiesel fuel and offers an ATM, two teller windows and two loan offices to replace a traditional branch. North Jersey also introduced “Operation Share & Care,” a community service initiative that uses a series of community events to highlight the importance of volunteering and giving back to the community. The initiative led the North Jersey FCU Foundation, established in September, to begin providing scholarships for students seeking careers in banking and finance. Other factors in North Jersey’s selection included diverse member services and outstanding growth. The award was presented by the New Jersey Credit Union League.


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