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CU System
International CU Day Theme: Credit Unions Unite For Good

MADISON, Wis. (5/31/13)--The Credit Union National Association has announced that the U.S. theme for International Credit Union (ICU) Day in 2013 is "Credit Unions Unite for Good," which conveys the movement's shared vision of Americans choosing credit unions as their best financial partner.

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The announcement is made in concert with World Council of Credit Unions' announcement of the 2013 ICU Day theme, "Credit Unions Unite for Good: A Better Way," emphasizing the benefits of cooperation among credit unions worldwide.

ICU Day is held annually on the third Thursday of October. Both themes will be celebrated this year on Oct. 17.

"CUNA is committed to supporting and spreading World Council's international vision, and we're confident that America's credit unions will share our enthusiasm," commented Paul Gentile, CUNA executive vice president of strategic communications and engagement. "We will be placing a dedicated emphasis on the 'Unite for Good' portion of the theme, which resonates particularly well with U.S. credit unions."

"Cooperation within the financial cooperative industry has always been considered a principle," said Brian Branch, World Council president/CEO, "but today there is a market-driven business rationale for finding cooperative solutions to consumer demand. It is fitting that we celebrate this year's International Credit Union Day with this recognition--that credit unions uniting for the good of our consumers truly is a better way of doing business."

This year's message speaks to the powerful global network of credit unions, which no other financial institution can claim, and the advantages that result from sharing challenges, experiences and solutions with one another to better serve members, said CUNA and the World Council.

"We envision this collaboration as serving to emphasize the movement's widespread mission and strengthen the position of America's credit unions as the best financial partners available," added Gentile.

For the official ICU Day graphics, promotional materials and additional celebration tools for U.S. credit unions, visit CUNA's link. For more information about World Council and the worldwide celebration of ICU Day, visit the World Council link.

For questions about ICU Day, contact Joanne Sepich at icuday@cuna.coop, jsepich@cuna.coop, or 800-356-9655, ext. 4867.

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