WICHITA, Kan. (10/24/11)--Intrust Bank, which operates 45 branches in Kansas, Oklahoma Arkansas, has filed a federal trademark infringement suit against $67 million Entrust Financial CU, based in Richmond, Va.
Entrust has one branch. Its members must be employees or family members of employees of churches and Christian organizations based in Richmond.
In the suit, filed in Wichita, Intrust Bank claims the credit union markets itself as a nationwide financial institution and is a competitor. It requests the court to cancel Entrust's trademark, block the name from being used in advertising, and turnover all printed marketing materials for destruction (The Wichita Eagle Oct. 20).
Susan Adams, Entrust Financial CU CEO, said she is skeptical there is any overlap between her credit union's membership and Intrust Bank's customers.
The U.S. Patent and Trademark Office awarded the credit union a trademark earlier this year.
Intrust Bank appears to have been provoked by a special Website serving Entrust members who live overseas, Adams said.
"Entrust Financial Credit Union serves Christian-based organizations in Richmond, Va.," Adams told News Now. "That's been our focus for 41 years. We don't market outside of the Richmond area."