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CU System
Invest in America expands to RVs
LIVONIA, Mich. (9/1/09)--The Invest in America program has been expanded to include seven recreational vehicle (RV) brands, announced CUcorp and RV manufacturer Thor Industries Wednesday. Credit union discounts will range from $300 to $1,000 depending on whether the RV is motorized or towable. The discounts will be available nationwide. Participating Thor brands include: Airstream, Breckenridge, CrossRoads, Damon Motor Coach, Dutchmen, Four Winds and Komfort. “The agreement with Thor will provide value for credit union members on RV purchases, help credit unions gain more market share in RV loans and help strengthen the RV manufacturing industry through ‘Invest in America’ program discounts,” said David Adams, CUcorp CEO. CUCorp is a marketing company based in Livonia, Mich., and wholly owned subsidiary of the Michigan Credit Union League. More people are staying close to home for vacations and looking to RVs as a more affordable vacation alternative, added Dicky Riegel, Thor chief operating officer. Invest in America offers credit union members discounts on select domestic auto brands, including General Motors and Chrysler. Ford is offering a pilot leasing program in six markets. Discounts also are available through mobile phone carrier Sprint. GM and Chrysler discounts through Invest in America have facilitated 180,000 vehicle sales since January with 146,000 credit union loans totaling $2.9 billion. Invest in America has garnered significant media attention on its partnership with Thor from media outlets including CNBC, MSN Money, Forbes, The Wall Street Journal, BusinessWeek, Yahoo Finance, AOL Money, The New York Daily News, the Street, the Washington Examiner and the San Francisco Examiner. A number of RV and trade media also covered the partnership.
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