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Invest in America pledges 700K to Biz Kid
LIVONIA, Mich. (9/24/10)--CU Village, through its Invest in America (IIA) program, has pledged $700,000 toward the national underwriting of Biz Kid$, an Emmy Award-winning, credit union-funded public television series that teaches kids about money management and entrepreneurship. IIA's pledge makes it one of the largest independent Biz Kid$ sponsors, alongside the National Credit Union Foundation (NCUF). Since the series launched in January 2008, the nationally broadcast program has delivered each week financial education to markets with more than 192 million households. It also has reached 1.2 million students and teachers via the companion classroom curriculum. In addition to the $700,000 contribution, to help achieve full funding for the program's fourth season and to jump-start Season Five funding, IIA is asking its credit union and league partners that receive Sprint marketing incentives to join it to raise the remaining $1 million needed to complete the 2010 season. This can be achieved if IIA partners donate 10% of their year-end rebate to support the program, said CU Village. "Since its inception, American's credit unions have exclusively funded Biz Kid$ as our industry's gift to financial education," said CU Village CEO David Adams. To date, $8.55 million has been contributed to fund the program, he added. In most cases a 10% donation will not impact IIA partners because the Sprint program has grown the past year, Adam said. He calculated that if each of the 2,600 credit union and 46 league IIA partners opts-in to participate, Biz Kid$ will see an additional $1 million in funding to complete its fourth season and establish a sustainable funding source for the future. "This is an incredible gift that CU Village has given the entire credit union system," said John Annaloro, president/CEO of the Washington Credit Union League, whose foundation currently administers Biz Kid$ on behalf of America's Credit Unions. "IIA's underwriting gift and future funding model ensure that the credit unions' gift of financial education can remain just that--the credit union system's exclusive gift. This is a shining example of what our system can do when we work together," Annaloro added. Biz Kid$ has been honored with a Herb Wegner Award, a Daytime Emmy Award, four Emmy nominations, a first place Telly Award and an Environmental Media Award. IIA was created to help credit unions grow, support U.S.-based companies such as General Motors and Sprint, and provide members with exclusive discounts. For more information, call 800-262-6285 or e-mail info@cu-village.com.


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