SAN DIMAS, Calif. (5/16/08)--A JetBlue executive is touting the credit union model, according to the Financial Service Centers Cooperative (FSCC). The credit union model is “better positioned to deliver members unique and personalized retail services than a commercial bank,” said Ann Rhoades, founder of JetBlue Airways. Rhoades is scheduled to speak at FSCC’s Retail Delivery Convention in Chicago June 11-13. Rhoades has worked with several credit unions, including Southwest Airlines FCU, Dallas. “At Southwest Airlines FCU we had a very loyal following among our employees who did not switch, even when they left our organization, because they felt the credit union offered the best service model,” she said. She also is working to launch a credit union for JetBlue. Sarah Canepa Bang, president/CEO of FSCC, said Rhoades’ “multi-faceted experience will provide attendees with an innovator’s approach to serving consumers,” she said. The convention will feature a number of speakers, from credit union and financial consultants, to industry leaders and other speakers who have influenced the credit union movement, FSCC said.