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CU System
Kansas CUs YouTube video contest a winner
WICHITA, Kan. (6/3/09)--The Kansas Credit Union Association (KCUA) recently awarded Matt Elwood, an aspiring film director and member of Credit Union of America, Wichita, Kan., $5,000 for creating a video that encompasses the credit union difference.
Click to view larger image Credit Union of America member Matt Elwood received $5,000 for creating the winning video, the “Bank vs. Credit Union Rap Battle,” in the Kansas Credit Union Association’s (KCUA) YouTube video contest. Attending the check presentation were, from left, Ashley Bridgeman, KCUA director of marketing and communications; Josh Ellis, film collaborator; Marla Marsh, KCUA president/CEO; Frank Shoffner, Credit Union of America executive vice president; and (seated) Elwood. (Photo provided by the Kansas Credit Union Association)
Elwood and a collaborator, Josh Ellis, created a video, the “Bank vs. Credit Union Rap Battle,” which highlights credit unions’ financial services, member ownership and nonprofit status. The contest was sponsored by Kansas credit unions and moderated by KCUA. Contestants submitted videos and promoted them to family and friends to garner the most views. KCUA originally expected the videos to receive roughly 4,000 impressions, or views, but 17 videos received more than 25,000 views. The visitors were divided evenly between males and females, and individuals aged 13-25 and 45-55, KCUA said. “We have generated an astounding number of impressions in a short amount of time for a simple message: Credit unions are a viable alternative to traditional financial institutions,” said Ashley Bridgeman, KCUA director of marketing and communications. KCUA will use the messages obtained from the videos in a marketing campaign geared toward members of Generation Y. To see the videos, use the link.
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