SANTA CLARA, Calif. (12/19/07)--KeyPoint CU has launched a Facebook Banking Application that provides its members full access to their accounts through the social networking website, Facebook. The $795.3 million asset credit union and MShift Inc., a mobile banking solutions provider, jointly developed the application, called the KeyPoint Credit Union Facebook (eBanking & Payment News Nov. 22). Members who are in the Facebook site have one-click access to their online banking account as well as information from the Santa Clara, Calif.-based credit union. All account information is encrypted with a minimum of 128 bits, and no user data is stored on the Facebook services. It also provides a forum for members to socialize. "Our current membership is significantly younger and more globally mobile than the typical credit union member," said Juli Anne Callis, executive vice president/chief operating officer of KeyPoint. "That means we need to be out there scouting for ways to bring value in the forum of the latest convenience to our existing members or risk losing them to more forward-looking organizations."