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CU System
Kristen Christian to discuss BTD success on CUNA webinar
MADISON, Wis. (12/6/11)--Kristen Christian, the tactician behind the enormously successful National Bank Transfer Day (BTD), will be a featured panelist for a Credit Union National Association (CUNA) webinar, "Consumers are Fee'd Up With Banks: Let's Help Them Make a Change," from 2 p.m. to  3 p.m. CT Wednesday.

The social engineer behind the Nov. 5 BTD, Christian will share her insight on how credit unions can continue to generate positive support moving forward.

Christian lives in Los Angeles where she works as a social media strategist and entrepreneur.

The "Consumers are Fee'd Up With Banks: Let's Help Them Make a Change!" webinar is designed to address the widespread consumer frustration displayed in movements such as Occupy Wall Street and National Bank Transfer Day, and to discuss strategies on how to connect to the positive support generated by these events. The session will explore how credit unions can help potential members make the switch from banks and what consumers truly want from their financial institutions.  

Also speaking will be 2011 CUNA Marketing Professional of the Year Amy McGraw. An industry leader in social media marketing, McGraw will provide insight into effective ways credit unions can use social media to keep up the positive momentum from BTD and discuss how social media campaigns for credit unions differ from other organizations. McGraw, vice president of marketing at Tropical Financial CU, Miramar, Fla., is the Twitter voice for the CUNA Marketing and Business Development Council.

Moderating the panel will be Kelley Parks, a former CUNA Marketing Professional of the Year and a creative catalyst for gira{ph}, a company that helps small- to mid-sized credit unions differentiate themselves in the market. For nine years, Parks served as the vice president of marketing and business development for Call FCU in Richmond, Va. She is also a blogger for SharediDiz.com, and an editor for CUWaterCooler.com, two sites that offer advice for credit union marketers.
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