BIRMINGHAM, Ala. and TALLAHASSEE, Fla. (10/27/11)--The results from the League of
Southeastern Credit Unions (LSCU) second annual member survey show a positive trend:
credit unions in Alabama and Florida approve of the job being done by the league and
more are seeing the value for their dues dollars, LSCU said.
When asked about their satisfaction with the new league, 92% of responding credit unions indicated that their satisfaction increased or stayed the same over last year. This is an increase of four percent from 2010. Also, 89% said the promises of the consolidation of the Alabama and Florida Leagues are being realized. That is a 20% increase from a year ago.
The memberships of the Florida Credit Union League (FCUL) and the Alabama Credit Union League voted overwhelmingly in March 2009 to combine the leagues into one entity, LSCU. "Credit unions from both states will benefit in this consolidation," Rich Helber, FCUL chairman said at the time of the merger. "Coming together as the League of Southeastern Credit Unions will create a stronger, more strategic position for all of our credit unions in numerous areas" (News Now March 6, 2009).
"For many credit unions, we knew it would take a year for them to not only see the
improved service from the new League, but to feel it" said Patrick La Pine, LSCU President/CEO. "We've made over 700 in-person visits with our credit unions. We sit down and listen to them and assist them with their needs. The survey numbers I'm most proud of show that 98% feel our staff is responsive and 98% feel our staff is professional and knowledgeable. We've worked hard over the last two years to develop a culture of superior member service, and our credit union community is seeing and experiencing the LSCU difference."
Almost across the board, credit unions are seeing an even higher value from LSCU.
When asked if the league is a good value for its dues dollars, 92% said yes, a 15% increase from 2010. Also, 93% said the league is meeting their needs, an increase of 5% from last year. One hundred percent of responding credit unions say the league keeps them well informed--a 6% increase from 2010.
Advocacy always ranks high for credit unions when it comes to affiliation, the league said. When asked if the LSCU does an effective job at the state capitols, 94% agreed it does; a 2% increase from a year ago. As for advocating in Washington, D.C., 95% feel the league is doing a good job, a 6% increase from a year ago.
Many more credit unions are looking to the League for regulatory help. Eighty-eight percent say League InfoSight is a useful tool; a 16% increase from 2010. While, 93% said the league is helpful with their compliance questions. This is a 20% increase from a year ago.
"We have ramped up our governmental affairs team to include two new state legislative
directors this year," La Pine said. "Subsequently, our credit unions are seeing an increased emphasis on state-chartered credit union issues in Montgomery and Tallahassee, as well as in Washington, D.C. Our regulatory staff has a wealth of knowledge and we're doing more to
communicate with credit unions on regulatory and compliance issues and put our credit
unions in front of their state and federal regulators."
LSCU added more workshops and webinars in 2011 and that translates to 89% that said the league is meeting their educational needs, an increase of 18% from 2010. All of the workshops and webinars feature online registrations. Ninety-five percent of credit unions say the LSCU website is informative and useful; this is an increase of 19% from last year.
When the members survey was facilitated in 2010, LEVERAGE, the League Service
Corporation, had just changed its name. A year later, 89% said LEVERAGE is a
trusted business partner. When asked if LEVERAGE provides a good value to credit
unions, 86% credit unions say it does--a 6% increase from a year ago.
"The results of the survey show that the league is on the right track," La Pine said. "We have more work to do in some areas, but it's nice to see that credit unions are working closer with the league for products and services. We're working hard to meet their needs during these tough economic times."