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Leap Day promo has members leaping
GREENSBORO, N.C. (2/29/08)--The number 29 could be a lucky number today for members of the eight branches of Premier FCU in North Carolina, and that’s no “leap” of faith.
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The $99 million asset, Greensboro, N.C.-based credit union is holding a “Leapin’ Lizards! My Credit Union Gave me $29” promotion throughout today in honor of the Leap Year day, which occurs once every four years on Feb. 29. Every 29th member entering the credit union’s eight North Carolina locations will be given $29 throughout the day. Premier’s single South Carolina location is closed today, so the credit union will track ATM usage there and pay every 29th user of the machine $29. Winning members in the branches will be greeted at the door with confetti and balloons, and presented with a sticker that identifies them as a winner. The $29 prize will be paid at the teller line. “We wanted to do something fun for Leap Year, so we started brainstorming some different ideas,” said Lori Thompson, Premier executive vice president and chief operating officer. The event should be “a fun way to get our members talking about us for the Leap Year. After all, word of mouth is the best kind of marketing,” she added. Given average branch traffic on Fridays, the credit union expects to pay out a total of about $2,900 for the day. “We figure it’s a great way to give back to our members and generate a little excitement for the day,” Thompson said. Premier distributed fliers this week, announcing the day-long event, featuring a graphic of a leapin’ lizard and a poem.


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