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CU System
Louisiana CUs Launch a 'Smarter Choice' Campaign
HARAHAN, La. (6/21/13)--Louisiana credit unions have united to launch an eight-week advertising campaign to inform consumers they have a "smarter choice" when choosing a financial institution, said the Louisiana Credit Union League.

The campaign was developed by the league on behalf of participating credit unions and launched June 10 (eNews June 19). Statewide media coverage includes radio, billboards, and online and Petro TV  (digital on-the-go ads on gas pumps) advertisements.

The campaign is a cooperative campaign designed to build awareness of credit unions and to assist consumers in finding a credit union that is right for them by directing them to asmarterchoice.org.  It includes messages such as "Watch your savings grow" and "Saving money is a bright idea," which raise awareness that switching to a credit union is "a smarter choice."

Louisiana credit unions launched the first phase of the state level campaign in 2012 and the results were outstanding, said the league. Louisiana rose from No. 32 to as high as No. 4 in total searches on the aSmarterChoice website. More than 2,200 searches for "Louisiana Credit Unions" were made during that campaign--an increase of more than 600% over pre-campaign levels.

The league said that the goal this year is to "build on this success in order to increase awareness of Louisiana credit unions and educate consumers on the benefits of membership."  Twenty-five Louisiana credit unions are participating.

Raising awareness of the benefits of credit unions is one the three key prongs underpinning the Credit Union National Association's and leagues' Unite for Good campaign, which works toward the movement's strategic vision that "Americans choose credit unions as their best financial institution." For more information about Unite for Good and aSmarterChoice.org, use the links.
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