Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
Maine CUs Hit Marketing Home Run During World Series
PORTLAND, Maine (11/12/13)--A Maine Credit Union League website saw its traffic spike by 10% the day after the Boston Red Sox's World Series-clinching victory because league executives pulled off the marketing equivalent of knocking it out of the park.
 
During Game 6's victory Oct. 30, in the middle of the fifth inning, FOX 23 in Portland aired a 30-second advertisement promoting Maine's credit unions (Weekly Update Nov. 8). And the league didn't even have to pay a premium for getting the commercial placed.
 
League Assistant Vice President of Corporate Marketing Debra Trautman explained that the organization was able to cut a deal with the local FOX outlet because of an amicable history between the two organizations.
 
"Karen St. Clair, the long-time TV media buyer for your league, worked with FOX 23 earlier that day to negotiate that one of our 30-second commercials would, in fact, air during the World Series game," she explained in the league's newsletter.
 
"The opportunity came about because of several earlier pre-emptions of our spots," Trautman said. "Karen was able to leverage our relationship as a strong and consistent advertiser into having one of our commercials air during a time when hundreds of thousands of viewers were watching the game. It was really exciting to see our commercial air during a truly special event and to such a wide audience. It reinforces the value of relationships because our spot aired at no extra charge."


RSS print
News Now LiveWire
#FreeGasFriday courtesy of @tvfcu, TN #creditunions http://t.co/wDRFYJVlpz
14 hours ago
If you were unable to watch or attend @cuna 's @thehill Hill forum on Wed., you can now watch the archived version: http://t.co/FhUnp7HbU8
15 hours ago
Time is running out. If you haven't taken the #NewsNow readership survey, please click here now: http://t.co/4Gp6C2Wa4o
15 hours ago
African financial inclusion possible with mobile money: @IMFNews study http://t.co/0V5DTQToxY
16 hours ago
Louise Herring's birthday is Saturday. 105 years later, her legacy lives on through her kids http://t.co/oMqGADmo0d http://t.co/T3NmS9NqEY
17 hours ago