Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
Maine CUs Hit Marketing Home Run During World Series
PORTLAND, Maine (11/12/13)--A Maine Credit Union League website saw its traffic spike by 10% the day after the Boston Red Sox's World Series-clinching victory because league executives pulled off the marketing equivalent of knocking it out of the park.
 
During Game 6's victory Oct. 30, in the middle of the fifth inning, FOX 23 in Portland aired a 30-second advertisement promoting Maine's credit unions (Weekly Update Nov. 8). And the league didn't even have to pay a premium for getting the commercial placed.
 
League Assistant Vice President of Corporate Marketing Debra Trautman explained that the organization was able to cut a deal with the local FOX outlet because of an amicable history between the two organizations.
 
"Karen St. Clair, the long-time TV media buyer for your league, worked with FOX 23 earlier that day to negotiate that one of our 30-second commercials would, in fact, air during the World Series game," she explained in the league's newsletter.
 
"The opportunity came about because of several earlier pre-emptions of our spots," Trautman said. "Karen was able to leverage our relationship as a strong and consistent advertiser into having one of our commercials air during a time when hundreds of thousands of viewers were watching the game. It was really exciting to see our commercial air during a truly special event and to such a wide audience. It reinforces the value of relationships because our spot aired at no extra charge."


RSS





print
News Now LiveWire
#creditunions celebrate #EarthDay2015 by being green aware with e-statements, hosting shred events, planting trees
13 hours ago
From @WSJ: 33% of companies say it took them more than 1 yr to discover a data breach. http://t.co/a0MxV68X6t http://t.co/lkglx6WvKs
17 hours ago
.@CAMCouncil taps into @MICreditUnions' career, tech training resources http://t.co/sotnfCUgIo
18 hours ago
#Inflation ticks up in March, still relatively flat #NewsNow #Market http://t.co/PyAvwdkJ4M
19 hours ago
#NewsNow Ill. league groups elect board, exec officers http://t.co/KAG8MtbGsv
19 hours ago