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CU System
Maine CUs media bonanza results in 115 stories for month
WESTBROOK, Maine (11/29/07)--Maine credit unions have been featured in 115 media stories this month, according to the Maine Credit Union League. Credit unions have been featured in 42 radio news stories or interviews, 61 newspaper articles and 12 television news stories. Topics have ranged from coverage of the Maine Credit Unions’ Ending Hunger Walking Tour, and a holiday CD of Christmas songs featuring Maine artists that the credit unions have partnered to offer. Maine credit unions also are receiving attention through several public service announcements that have aired on TV and radio stations. The announcements promote the “ending hunger” campaign and the league’s website. “The coverage has included every Maine media market at least twice,” said Jon Paradise, a governmental and public affairs manager. “This has been a very strong month for building and creating awareness of credit unions.” The league has scheduled coverage in December on credit union growth, what credit unions do to serve young members, efforts to support ending hunger, and youth financial education through holiday shopping. October also proved to be a successful month for credit union coverage. Media activity focused on Maine credit unions during International Credit Union Week, with coverage ranging from radio interviews to Credit Union Week supplements with editorial content supplied by the league.


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