PORTLAND, Maine (2/22/11)--The Maine Credit Union League's proactive work in alerting consumers last week to a breach at a jewelry store that affected about 1,000 credit union members as well as other consumers not only garnered attention from the media, but also media kudos for the way it handled the situation. "Our primary goal in making this public was to warn consumers," said league President John Murphy when asked why the Maine's credit unions were getting the word out about the breach (Weekly Update Feb. 18). The breach involved Day's Jewelers. People who made purchases there in November and December found fraudulent transactions on their debit and credit cards. The league sent out a press release Feb. 15 informing consumers about the transactions and reassuring them that "credit unions are working to ensure that the inconvenience to members is minimal." It noted credit unions' advanced fraut protection and fraud prevention systems, and provided tips on how consumers can protect themselves. (News Now Feb. 17). It fielded a number of inquiries from media and drew positive comments. "Our decision to make this public when we did was in the best interest of our credit unions and members," Murphy said.