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CU System
Maine saw 1.2 M shared-branch transactions in 11
PORTLAND, Maine (2/21/12)--Shared branching transactions in Maine broke records in 2011, with more than 1,219,000 transactions, said the Maine Credit Union League.

The state has more than 150 credit union shared branches in the Shared Branch Network--more than any single bank in the state, the league added (Weekly Update Feb. 10). The network has more than 4,400 locations nationwide.

"This high number of total transactions illustrates how Maine credit unions are meeting the consumer demand for convenience through this expanding network of shared branches," said league President John Murphy. "Sharing the fact that we have more branches than any single Maine bank is an effective way to attract new members, especially Gen Y, a demographic that is important to the continued growth of credit unions," Murphy added.

The league is launching a new Shared Branch campaign that features seasonal stories told by members--such as snowbirds heading for sunnier climates and snowmobilers heading north for recreation--who share how a shared branch helped save the day.

All ads direct consumers to a microsite, MyCUshares.com, which went live last week and features a Shared Branch locator.
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