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CU System
Maines awareness campaign begins early
PORTLAND, Maine (11/20/12)--The Maine Credit Union League has begun airing television advertising spots for its 2013 Statewide Awareness Campaign.

Because production and editing were completed ahead of schedule, spots aired a week earlier than previously planned, the league said (Weekly Update Nov. 16).

A 30-second lending spot began airing on Nov. 8.

"Recently, we have heard from a number of credit unions in different parts of Maine that they want to do more loans, so we will support the efforts of credit unions on the local level by having the Statewide Awareness Campaign focus on lending between now and Christmas," said John Murphy, Maine league president.

The new lending spot will appear more than 900 times through Dec. 31.

The entire campaign package will be sent to all credit unions in the state in early December after he final 2013 media buy is finalized.

The lending spot has been posted on YouTube. Use the link.

The five new spots are designed "to build upon the momentum that the previous commercials have generated, and reflect the products and services, convenience and access that credit unions offer consumers," said Debra Trautman, the league's corporate marketing manager.
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