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CU System
MarylandD.C. and Virginia leagues to develop ad campaign
COLUMBIA, Md. (5/5/09)--The Maryland and District of Columbia Credit Union Association (MDDCCUA) and the Virginia Credit Union League (VACUL) are working together to develop an advertising campaign focusing on the credit union difference. According to MDDCCUA, representatives from credit unions in Maryland, the District of Columbia and Northern Virginia met recently to create a cooperative campaign employing radio, metro bus and Internet advertising (FOCUS Newsletter May 11). "The need is greater than ever for policy makers and consumers to understand that credit unions are not responsible for the conditions we face and that we will continue to act in the best interest of our members," said MDDCCUA. Media professionals will develop message points, determine ad placement in the region and analyze results. The campaign is scheduled to begin this month. It is being financed by the two credit union associations and contributions from their credit unions.


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