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MarylandD.C. co-op ad campaign yields results
COLUMBIA, Md. (1/30/08)--The Maryland and District of Columbia Credit Union Association (MDDCUA)2007 Cooperative Advertising Campaign exceeded results, according to the MDDCUA. More than 625 radio commercials were broadcast in Baltimore, Washington, D.C. and Western Maryland. The ads targeted youth and women, and drove listener traffic to the “What’s in it for me?” website (Focus Jan. 28). As of Jan. 4, the website received 12,143 visits and 10,447 clicks from search engines. Each time the site appeared in Google or Yahoo search queries, the campaign counted it as an impression--with a total of 6,010,229. On average, users spent three minutes and 10 seconds viewing the pages per visit, the association said. The campaign also exceeded its fundraising goal of $160,000. Sixty-one credit unions out of 140--about 40%--donated a total of $165,108.


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