MADISON, Wis. (3/7/14)--The Credit Union National Association announced this week the four business member services subjects it will cover during July's Business Lending and Services Conference.
Credit union leaders looking to dive into the business member market will receive guidance on establishing a program; managing a business-lending program; cultivating a commercial credit card culture; and assembling a competitive business product portfolio.
The conference will take place July 21-22 in Madison, Wis.
"This conference was developed to make sure attendees have all the facts on business lending and services before they make a major decision for their businesses," said Kathy Smith, CUNA instructional design manager. "Rather than telling attendees how their business should work, we assemble a picture of what a member business services program would look like within their credit union, and let them decide from there."
Participants in attendance will hear from individuals who recently decided whether to add business member services to their organizations. They'll also have the chance to ask experts about any advantages and drawbacks.
By the end of the conference, those who attend will leave with a firm understanding of the market, insights on what business owners want in a financial institution, in-depth data on the current competition and access to potential product offerings.
Attendees also will have a grasp on whether their credit unions have the financial means, the expertise and potential gain to break into the market.