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Member-focused video from Cheney promotes ICU Day
MADISON, Wis. (10/14/11)--The Credit Union National Association (CUNA) has released a video in which its President/CEO Bill Cheney urges credit union members to be part of building a better world by celebrating International Credit Union (ICU) Day on Oct. 20.
Credit unions are invited to share the member-focused video on their websites and distribute it in other online communications to members. For instructions on how to provide links to the video, use the links. “For over 75 years, our philosophy in the credit union movement has been ‘people helping people.’ That is not just a catchphrase; it is what credit unions do,” Cheney says in the video. Your credit union pools your resources to build better communities and strengthen your financial well-being.” Cheney highlights the economic and social contributions that credit unions and their 93 million members make to their local and global communities. ICU Day will lead into the year-long 2012 International Year of the Cooperatives, Cheney adds. On Oct. 31, credit unions will join cooperatives from all sectors of the economy in celebrating the positive impact cooperatives have in reducing poverty, creating jobs and promoting social integration worldwide. Credit unions that wish to embed the video on their web sites can link to the CUNA press release.
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