Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
Mich. league survey 78 of under-35 would consider CU today
LANSING, Mich. (1/12/12)--Roughly 78% of Michigan household decision makers under the age of 35 would consider a credit union if they were looking for a savings account, loan, credit card, or other financial product today, according to a survey conducted by the Michigan Credit Union League.

Since most credit unions are trying to attract younger members, the league asked the under-35 consumers what they really think about credit unions (Michigan Monitor Jan. 9).

Other findings:

  • Fifty-seven percent of those under age 35 surveyed currently have accounts at a credit union;
  • Thirty-eight percent would consider a credit union to be their primary financial institution;
  • Sixty-six percent recalled seeing credit union advertising in the past six months, compared with 55% of those over age 35.


According to the league, the results mean that younger generations are poised and ready to be credit union members and that Michigan credit unions' Credit Union Difference campaign is making a dent in public awareness.


RSS





print
News Now LiveWire
#NewsNow March 31 deadline for Biz Kid$ fin. ed grant application http://t.co/5AD5ZYPLEU
24 minutes ago
.@CUNA sends letters on @RepAndyBarr QM bill, @RepMickMulvaney @NCUA budget transparency bill #NewsNow http://t.co/cRAk46ALeD
1 hour ago
The U.S. Court of Appeals restored NCUA lawsuit v. Barclays Capital that charged misrepresenting quality of $550M IN RMBS. See News Now Wed.
15 hours ago
Registration is now open for the online livestreaming of @TheNCUA March 19 open board meeting. http://t.co/yOuqdXHlxj
20 hours ago
Registration is now open for online viewing of @TheNCUA's March 19 board meeting. https://t.co/mMZoXSFjMe
20 hours ago