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CU System
Michigan Cooperative Ad Campaign Tops Record $1M
LANSING, Mich. (3/7/13)--With record contributions topping $1 million, more than half of Michigan's credit unions have contributed to the 2013 CU Link cooperative advertising campaign, said the Michigan Credit Union League.

As of March 1, contributions totaled $1,021,352, MCUL said (Michigan Monitor March 4).

In addition to credit union funding, the Michigan Credit Union League is adding another $2.8 million to the campaign including:

  • $1 million in matching funds from CUcorp, a league subsidiary;
  • $286,000 from MCUL;
  • Another $1 million from CUcorp will be added to the media buy to increase credit union buying power and promote additional product messages for Invest in America and member business loans.
  • $500,000 from CUcorp will be allocated to credit unions for integrating their marketing efforts with the campaign, through pre-printed marketing collateral pieces and direct reimbursements for marketing costs.
The 2013 credit union media spend will be worth more than $3.8 million, and will focus on messages that promote the low rates, products and services, member discounts and value of membership that credit unions bring to the marketplace, MCUL said.
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