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Michigan Firsts new scholarship attracts media attention
LATHRUP VILLAGE, Mich. (2/29/12)--Michigan First CU's inaugural $10,000 college video scholarship contest has captured local media attention.

Participants in the scholarship contest are asked to submit a 60-second video answering the question: "What impact will your education have on where you will be in 10 years?"

The contest is offered as part of Lathrup Village, Mich.-based Michigan First's Young & Free Program.

Linda Douglas, Michigan First vice president of marketing, and Janelle O'Hara, the credit union's Young & Free spokesperson, were featured on WDIV television on Saturday morning promoting the contest.

Young & Free is a nationwide program designed to help credit unions connect with young adults using social media and Gen Y spokespeople.

"We understand that not everyone has the strongest essay writing skills," O'Hara said on the WDIV segment. "This offers a different medium for people who want to show their personalities in a scholarship competition."

Also, Monica Horger, Michigan First vice president of human resources, described the contest to listeners of the "Blaine & Allyson Radio Show" on 96.3 FM WDVD.

Horger appeared on the "Put You Back to Work" segment of Blaine and Allyson's show. In addition to describing the scholarship program, she said Michigan First CU has 10 job openings in several departments. Michigan First is adding 1,000 new members a month, creating the need for more employees, she said.

Current college students ages 18-25 and high school graduates planning to attend college in the fall are eligible to compete in the scholarship contest, which is offered through the credit union's Michigan First Foundation.

Beyond first prize, the foundation will award scholarships of $5,000 for second place, $2,500 for third place and an iPad 2 for the "People's Choice" winner of online voting.

"We began as a credit union for Detroit teachers, and we'll never forget that heritage or diminish our deep commitment to education," said Michael Poulos, Michigan First president/CEO. "This year, we've created the foundation to leverage our commitment to metro Detroit and expand our reach. Adding the college scholarship contest gives more students the encouragement and support to continue with higher education, paying dividends for the strength of our communities and to help build a better future for Michigan."
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