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Michigan league launches its largest ad campaign
LANSING, Mich. (6/10/10)--The Michigan Credit Union League said it is launching the largest advertising campaign in the history of the state credit union industry, to inform consumers that, as credit union members, they own their money. With the tagline, “Own Your Money. Join a Credit Union,” the multi-million dollar TV and radio campaign informs consumers about the credit union difference and the rewards of credit union membership, such as lower fees, better rates and available credit. The campaign also highlights the differences between credit unions and other financial institutions. Despite a tough economy, Michigan credit unions remain strong in 2010, including record growth in membership, savings deposits and small business loans, said league President/CEO David Adams. Therefore, the current economic climate is a perfect time to launch an all-new appeal to Michigan residents to join the 5,000 Americans a day who are joining a credit union, he added. “As not-for-profit cooperatives, credit unions have always been owned by their members, not stockholders looking for a profit,” Adams said. “Consumers today want more control over their finances, and credit unions are a perfect alternative for people who want to keep their money close to home, working for them and their community. For 85 years, credit unions in Michigan have been in the business of helping people manage their money by investing in them, in Michigan and in America.” Beginning this week, TV and radio commercials will air statewide. They are produced by McCann Erickson Worldwide, which has offices in Birmingham, Mich., and a client list that includes General Motors. “Credit unions across the state joined together to help fund this historic advertising effort, adding up to a combined total of $4 million, including contributions from our CUcorp affiliate,” Adams said. “There is growing public awareness and support for credit unions and, with consumers looking for a safe and sound alternative for their finances, this is a perfect time to inform them about the credit union difference.” The league plans a second wave of commercials to air in the fall to build on the momentum and awareness generated by the first campaign. The commercials also will highlight the Invest in America program, which offers preferred pricing on General Motors cars and trucks, Sprint mobile services, DIRECTV and other members-only programs. To see the commercials, use the link.
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