ST. PAUL, Minn. (12/10/10)--With the New Year right around the corner, now is the time to resolve to switch to a credit union. This was the message Minnesota Credit Union Network President/CEO Mark D. Cummins sent to the readers of Finance & Commerce
A regular columnist in the Twin Cities publication, Cummins encouraged consumers to make a New Year’s financial resolution to discover their local credit union. The article, published Dec. 2, is entitled “A suggestion for Minnesotans’ New Year’s Resolution Lists” and outlines many reasons why consumers should switch to a credit union in 2011. It informs readers of the characteristics that make credit unions unique and highlights the benefits of credit union membership. Cummins also encourages consumers to not wait until Jan. 1 to join their local credit union. “Get ahead of the curve in accomplishing your first New Year’s resolution. Now is the time to discover a hometown financial institution that you can trust--one that provides professional and friendly service and saves you money in the meantime,” Cummins wrote. Cummins explained the attributes that set credit unions apart from other financial institutions, including the democratic structure, field-of-membership perimeters, and not-for-profit business model. He also overviewed the ways credit unions benefit consumers by creating a competitive financial services environment. “Credit unions believe that access to high-quality, low-cost financial services is critical to the financial health and stability of ordinary Minnesotans,” Cummins wrote. “While this has always been the credit union motto since the founding of the U.S. credit union movement 100 years ago, it is especially true in today’s economy.” To read the column, use the link.