ST. PAUL, Minn. (4/11/12)--The Minnesota Credit Union Network (MnCUN) has launched its "Bankziety" campaign, a response to consumer frustration with banks and a showcase for credit unions as an alternative.
The campaign includes SeeYouLaterBank.com, a website offering events, contests and promotions to provide consumers with tools and resources that highlight the benefits of credit union membership. The site also features a credit union finder, information comparing banks and credit unions, and money management tips.
"Our credit unions have been telling us that they're seeing more and more new customers coming through their doors because people are ready for something different," said Mark Cummins, MnCUN president/CEO. "Based on what we were hearing, the time is definitely right to capitalize on this 'bankziety,' a term we use to describe the anxiety and frustration consumers are feeling right now about banks."
The "Bankziety" campaign also includes a Facebook contest asking Minnesotans to share their stories of banking anxiety, money stress or how credit unions have been the bankziety cure. Up to 12 entrants will win cash prizes and gift cards, with the top four entrants awarded $2,000 and a chance to tell their stories as part of a video series.
Stories can be submitted through May 7 on the MnCUN Facebook page.