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Minnesota CUs monthly column provides fin ed to consumers
INNER GROVE HEIGHTS, Minn. (5/13/11)--Heartland CU, Inver Grove Heights, Minn., has a monthly opinion column on Patch.com to provide financial education to consumers within the community--a community eligible for credit union membership and the location of Heartland’s main branch. Patch.com is a community-specific online news and information platform dedicated to providing comprehensive and trusted local coverage for individual towns and communities. After meeting the Inver Grove Heights Patch editor at a community event, Alyssa Karl, Heartland director of marketing, proposed the “On the Money” educational column to the online news source and the first article published on Jan. 27. Heartland contributes an article every second and fourth Thursday of the month. Column topics have included:
* “What is a Credit Union?” * “The Language of Finance: Understanding Commonly Used Financial Words”; * “Improving Your Credit Score”; * “Is Zero Percent Financing the Best Choice?”; and * “Tips for Talking to Preschoolers About Money.”
“We’re always looking for ways to help educate members, as well as those in the communities we serve,” Karl said. “This column allows us to reach out and provide free financial education to a broad audience and we’re looking forward to growing the column as the site’s readership grows.”


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