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Miracle Jeans Day gathering steam
MADISON, Wis. (8/21/12)--Credit unions and leagues nationwide are organizing support for Miracle Jeans Day, when credit union employees will wear jeans to work in exchange for a $5 donation to their local Children's Miracle Network Hospitals.

Miracle Jeans Day, set for Sept. 12, is a national campaign for Credit Union for Kids.

As of Monday, 343 credit unions signed up to participate in Miracle Jeans Day, according to Felicity Guerin, Credit Union for Kids liaison for the American Association of Credit Union Leagues.

"Our goal is 500 credit unions," Guerin said.

Credit union leagues taking part include:

  • Credit Union Association of the Dakotas;
  • Georgia Credit Union Affiliates;
  • Hawaii Credit Union League;
  • Kansas Credit Union Association
  • League of Southeastern Credit Unions;
  • Mississippi Credit Union Association;
  • Montana Credit Union Network;
  • Mountain West Credit Union Association;
  • Credit Union Association of New York; and
  • Pennsylvania Credit Union Association.
The Credit Union Association of the Dakota is holding a contest between North and South Dakota to see which state can enlist the most credit unions to take part in the event.

The states with the most credit unions signed up to participate in Miracle Jeans Day include:

  • Texas--40;
  • California--35;
  • Ohio--25;
  • New York--21;
  • Michigan--13
  • Oregon--13
  • South Dakota--12; and
  • Minnesota--11;
Four business partners are also supporting Miracle Jeans Day, Guerin said. They are:

  • Cooperative Trust;
  • CO-OP Financial Services;
  • Enterprise Car Sales; and
  • Mitchell, Stankovic & Associates.
Support materials are also available for Miracle Jeans Day. They include:

  • Miracle Jeans Day marketing packet;
  • League marketing calendar;
  • Newsletter articles;
  • Sample chapter president e-mail; and
  • Suggested tweets.
Credit Unions for Kids, a nonprofit collaboration of credit unions, chapters, leagues/associations and business partners nationwide, raises funds for 170 Children's Miracle Network Hospitals. Credit unions are the third-largest sponsor of the hospitals, and 100% of every dollar donated goes to support research and training, purchase equipment or pay for uncompensated care for children.
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