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Mississippi league to launch first CU awareness blitz
BILOXI, Miss. (5/21/08)--A “Statewide Cooperative Credit Union Awareness Campaign” will be undertaken sometime soon by the Mississippi Credit Union Association (MCUA). With the help of the Credit Union National Association, the (MCUA) conducted a credit union public awareness telephone survey in December 2007. “Mississippi found, like many other states that have conducted similar surveys, a credit union awareness campaign could benefit the state,” Amy Manley, MCUA corporate relations manager, told News Now. “Our focus at this time is the organization of a task force for recommendations and advice. Once formed, it will be the task force’s charge to represent and guide our state’s credit unions through this important endeavor,” she said. The purpose of the multi-year campaign may vary from year to year, but in the first year the goal will be to raise credit union awareness and awareness of the credit union difference, said Charles Elliott, MCUA president/CEO. “This is something that the association has talked about for many years,” Elliott said. “We intend to use several forms of media--TV, radio, print and billboards. The mix and utilization will be determined by our task force once it is formed. There is no set time frame for the campaign at this point.”
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