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News Now

CU System
Missouri Launches Final Stage Of Consumer Awareness Campaign
ST. LOUIS (9/13/13)--Consumers in Missouri are learning more about the benefits of credit union membership because of a statewide consumer awareness campaign, Bank On MOre, said the Missouri Credit Union Association.

Bank On MOre is a multi-pronged consumer awareness crusade that targets non-members in Missouri. Research and strategic planning began in August 2012 with the campaign's website (see link), social properties and advertising officially launched in March (The Missouri difference Sept. 11).

The third and final stage began Aug. 26 and includes radio ads, billboards, digital and print media. The ads will run through Oct. 19.

The 2013 leg of the campaign will conclude with "Make the Switch Week" Oct. 13-19. In conjunction with International Credit Union Day on Oct. 17, the week will include activities for participating credit unions such as:
  • Two "Make the Switch Week" flash mobs in Kansas City and Columbia;
  • Piggy cutouts that encourage members and non-members to pose with the pig and share photos on social media platforms;
  • Trick-or-treat bags for credit unions to give to parents and youth during the weeks leading up to Halloween; and
  • T-shirt giveaways that include The Credit Unions of Missouri brand and Bank On MOre messaging.
Consumers are noticing the ads and visiting the Bank On MOre website, which connects potential members to credit unions, said MCUA. In just 10 weeks, the campaign garnered 14,000 unique visits to its website and 186 million impressions.

To view the ads, use the link.
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