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News Now

CU System
Missouri's First #TweetUpTuesday Deemed 'Smashing Success'
ST. LOUIS, Mo. (12/19/13)--A credit union professional "TweetUp" in St. Louis, Mo., was hailed as "a smashing success" by the Missouri Credit Union Association.
 
Missouri credit union professionals met at a restaurant in St. Louis on Dec. 10 to discuss social media strategy at the first "#TweetUpTuesday"--organized by Vantage CU Social Media Manager Kenny DeShields. (Photo provided by Missouri Credit Union Association)
Employees from eight credit unions--Anheuser-Busch Employees' CU, American Eagle CU, Vantage CU, Alliance CU, Arsenal CU, West Community CU, Scott CU and Purina CU--met at a restaurant on Dec. 10 to discuss holiday content and social media strategies (The Missouri Difference Dec. 18).
 
Discussions focused on the optimal time for social media posts, outreach to fans and encouraging employees to become social media advocates. Participants also discussed sources for social media strategy analysis, including a blog maintained by internet marketing consultant Jon Loomer.
 
The next "#TweetUpTuesday" will be held on Jan. 14 at the Blue Sky Tower Grill in St. Louis. The group is slated to discuss content calendars and best practices for both finding and scheduling updates.
 
Kenny DeShields, social media manager for the Bridgeton, Mo.-based Vantage CU initially proposed the idea to hold "TweetUpTuesdays" to foster collaboration (News Now Dec. 10).
 
"Tweetups are a great way for like-minded individuals to gather and share ideas on everything ranging from business to everyday life," said DeShields.


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