HAMPSHIRE, U.K. (4/16/14)--The value of payments completed through mobile devices worldwide will reach around $507 billion this year, a rise of nearly 40% year-over-year, according to a new report from Juniper Research.
The growth will be driven by purchases of physical goods, according to the report, "Mobile Payment Strategies: Remote, Contactless and Money Transfer 2014-2018." Average transaction sizes made with tablets are already exceeding those via desktop PCs in many markets. While spending on smartphones is increasing sharply, their primary function in retail lies search-and-discovery devices, with the final purchase being made on the tablet.
Meanwhile, the scale of digital transactions received a boost through mobile ticketing applications, with metro and transit authorities in Europe and North America that have already deployed services experiencing high levels of adoption.
However, the report observed that progress in contactless mobile payments had been slow, with few commercial launches. Nevertheless, it argued that the prognosis for the medium term was brighter, following the emergence of cloud-based solutions which offer the opportunity for reduced time to market for near-field communication solutions.