WEST JORDAN, Utah (6/14/13)--Mountain America CU in West Jordan, Utah, has placed a trained "technology champion" in each of its 76 branches to assist members and answer questions as members take advantage of Mountain America's mobile and online banking services.
The reason behind the move is to clarify those benefits and help more people experience the convenience of secure mobile banking sooner, said the $3.37 billion asset credit union.
By 2017, an estimated one billion people will have used their mobile devices for banking purposes, according to analysts. Today, however, many Americans are still unfamiliar and somewhat distrustful of mobile banking technology, missing out on the benefits of using personal technology to manage finances.
"There's nothing like hands-on help with technology, so we've turned every branch into a mini tech haven for our members who have questions or need a demonstration," said Rob Cummings, senior vice president of online and mobile banking for Mountain America. "Considering that more transactions are performed every day via Mountain America's online and mobile services than in all of our branches combined, we can see our members are rapidly embracing technology solutions.
"In addition to helping members, our technology champions are also a valuable conduit for member feedback, allowing us to improve our online and mobile offerings faster and more effectively," he added.
In the first third of 2013, Mountain America saw more than 35,000 new mobile app downloads, with nearly 85,000 active app users currently. Also, the credit union is averaging more than 8,000 new users monthly of its "My Money Manager" online personal financial management tool.