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CU System
My CU is everywhere campaign adopted in Arkansas
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GRAND RAPIDS, Mich. (7/6/12)--The Arkansas Credit Union League has adopted the "My Credit Union is Everywhere" video from the Grand Rapids, Mich., credit union service organization, CU*Answers, for the league's statewide cooperative advertising campaign.

The "Everywhere" concept has generated the most grassroots participation by credit unions--more than any other campaign used in Arkansas, the league said.

Since the early 1990s, credit unions throughout Arkansas have contributed to a cooperative advertising fund designed to increase credit union awareness and membership in the state.

The fund is managed by a group of Arkansas credit union CEOs and marketers appointed by the league board of directors. The committee is charged with developing and promoting a "brand" that can be recognized and embraced by state credit unions.

Arkansas credit union employees wear green shirts to promote the "My Credit Union is Everywhere" Campaign. The Arkansas Credit Union League adopted the program from the Grand Rapids, Mich., credit union service organization CU*Answers. 
Credit union employees in Arkansas wear green "credit union" shirts the last Friday of each month and while performing community service in their respective communities. (Photos provided by the Arkansas Credit Union League)
A nationwide search for an advertising concept lead the committee to CU*Answers' Everywhere campaign.

The video was adapted for a 60-second television commercial, a 30-second radio spot and a billboard featuring the "green shirt" guy.

The campaign also included a YouTube link and postings to Facebook. Credit unions were urged to link to the commercial on their home page, and to have employees wear green "credit union" shirts, just like the guy in the commercial.

Arkansas credit union employees wear the green shirts the last Friday of each month and while performing community service in their respective communities.

Credit unions take photos of their employees in the green shirts while they perform community service. The credit unions then issue press releases with the photos to the local newspapers.


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