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CU System
N.Y. CUs meet in Young Adult Outreach workshop
ALBANY, N.Y. (10/7/10)--Representatives from 11 New York credit
Click to view larger image Credit union representatives attended a workshop in Albany, N.Y., to learn how they can tweak their programs to serve youth. From left are Jessica Herishko, Columbia-Greene FCU, Hudson; Wendy Meola, Community Resource FCU, Latham; Matt Amesbury and Adam Amesbury, St. Pius X Church FCU, Rochester; and Tiffany Smith, ACMG FCU, Solvay.
Click to view larger image The Filene Research Institute and the Credit Union Association of New York recently hosted a youth workshop for credit unions at the association’s headquarters. From left are Marcie Gallagher, Utica (N.Y.) District Telephone EFCU; Elizabeth Park, GPO FCU, New Hartford; Barb Insognia, Upstate Telco FCU, Gloversville; and Sherry Morosco, Utica District Telephone EFCU. (Photos provided by the Credit Union Association of New York)
unions participated in the Credit Union Association of New York’s Young Adult Outreach Initiative last week. During the workshop, the group explored the Generation Y market and experimented with “design thinking.” Brent Dixon, young adult adviser at the Filene Research Institute, led the discussions and activities. Participants were divided into groups and assigned different tasks. Two participants from each group completed the assigned task--such as making a sandwich or ironing a shirt--while other group members questioned their processes and reasoning. The groups then developed ideas to make their tasks better, incorporating innovation without recreating the wheel, said the association. Through the exercises, the groups learned that credit unions have great programs that need a few adjustments for youth, the association added. “Attracting young adults to our credit union is a top priority,” said Adam Amesbury, executive assistant, St. Pius X Church FCU, Rochester, N.Y. “The design thinking workshop created a platform where we could ‘iron’ out the steps to successful brainstorming and explore the evolution of bringing ideas to real life," he added. The workshop was funded by a REAL Solutions grant and offered for free by the association and Filene. It was held in Albany.
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