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N.Y. foundation unveils 10 ID-theft video PSAs
ALBANY, N.Y. (6/11/08)--The New York Credit Union Foundation recently unveiled at a reception in Albany a series of 10 video public service announcements (PSAs) that are part of a statewide educational and consumer campaign about identity theft.
New York State Assemblyman James Tedisco (left) (R-Capital) spoke at the introduction of public service announcements aimed at preventing identity theft during a reception in Albany, N.Y., attended by credit union representatives and legislators.
William J. Mellin, president/CEO, Credit Union Association of New York, talks with Mindy Bockstein, chairman and executive director of the New York State Consumer Protection Board, about the New York Credit Union Foundation’s consumer identity theft and awareness campaign. (Photos provided by the Credit Union Association of New York)
The campaign, “Who are You? Identity Thieves Really Want to Know!” targets New York’s 4.2 million credit union members. It features 15-second PSAs in English and Spanish. The PSAs feature Assemblymen Peter M. Rivera (D-Metropolitan) and James N. Tedisco (R-Capital), and a group of credit union leaders and members. After the reception, the foundation, the New York State Consumer Protection Board and the Credit Union Association of New York, presented an identity theft workshop to New York State legislature. The one-hour session was hosted by Senate Consumer Protection Chair Charles J. Fuschillo Jr. (R-Long-Island) and Assembly Consumer Affairs and Protection Chair Audrey I. Pheffer (D-Metropolitan). Foundation Executive Director Diane LaVigna-Wixted addressed the audience. “Identity theft is not only devastating financially to the victim, it also has negative effects upon the victim’s credit union and all organizations that serve credit unions,” LaVigna-Wixted said. “By working together on this initiative, we present a united front to credit union members and consumers, and promote the credit union difference through financial education.” Topics covered by the campaign include: identity theft: what it is, how it occurs and how to minimize risk; how to protect a Social Security number and computer; how to shop safely online; prevent skimming and recognize scams and frauds; and what to do if an identity is stolen. Other components of the campaign include a webinar to introduce bilingual marketing materials to credit unions; train-the-trainer sessions that have trained 89 individuals from 48 credit unions, eight community organizations and New York legislative offices; and two- to three-minute educational videos with Mindy A. Bockstein, chairman and executive director, New York State Consumer Protection Board. The foundation is providing PSAs and educational videos to credit unions to stream on the Web and in their lobbies. Credit unions also received a sample press release and newsletter article. The campaign is a collaborative project of the foundation, the association of New York and CUNA Mutual Group. Funding for the project comes from a settlement of antitrust claims brought by the Office of the New York State Attorney General and the Federal Trade Commission. Additional funding was provided by Covera Card Solutions and a grant from the National Credit Union Foundation.
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