Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
NC CU's new ads to air during Super Bowl
CHARLOTTE, N.C. (1/23/13)--While watching the Harbaugh brothers coach the Baltimore Ravens and the San Francisco 49ers in the Super Bowl  Feb. 3, some viewers will be treated to the unveiling of a new ad campaign by Charlotte Metro CU (CMCU).

Charlotte, N.C.-based CMCU has unveiled ad campaigns during the Super Bowl for several years. Its newest ad will debut during the first half.

While past campaigns relied on humor, this year's will showcase CMCU as a place that helps members achieve their financial goals. The campaign will run throughout 2013 and include TV, radio, billboard, print and online components. Its four ads are united by the theme, "happy place."

"There are two meanings behind 'happy place,'" said Bob Burns, CMCU president. "First, members tell us their local CMCU branch is a happy place; they enjoy the service they receive. Second, we help people reach their happy place--retirement, a new car, a vacation, a second home--whatever it is. Charlotte Metro helps people prosper."

The ads were filmed locally at sites such as the U.S. National Whitewater Center and feature uptown skyline and aerial views of uptown.

Simple Syrup of Durham, N.C., produced the campaign. "Charlotte Metro CU and its members have a unique relationship," said John Reid, executive director of Simple Syrup. The credit union sees itself as "partners who share in their members' financial successes. And in today's tenuous financial climate, Charlotte Metro wanted to remind people that banking can be a pleasant experience," he added.

While the ads introduce the "happy place" theme, CMCU will continue to use its "Like a Bank. Only Better." Tagline.

Previous campaigns include a fee pig; a woman on a date envisioning having to wash dishes at a fancy restaurant after her date's card is declined (he used CMCU's mobile banking feature to quickly transfer funds); "Don't get suckered," with distinguished-looking men in three-piece suits (traditional bankers) sucking money from unsuspecting people's wallet; and an extraterrestrial opening an account (anyone can open an account at the credit union).

To view the previous ads, use the link.
RSS print
News Now LiveWire
September is National Preparedness Month. Read how your CU can get ready in #NewsNow #NPM @AgilityRecovery @Readygov
11 hours ago
Bay Area #creditunions featured in @SFBusinessTimes article http://t.co/SE7W81Ulia
13 hours ago
#NewsNow: 8 CU advisory board, new senior leaders named at @CFPB. http://t.co/EPKgHEDRRN
15 hours ago
#NewsNow: @FTC warns of government impostor scams. http://t.co/MMWBOcrqwJ
15 hours ago
Registration open for @CUNAMutualGroup's Discovery Conference #NewNow http://t.co/CATF0j9ct1
16 hours ago