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NCUF April Financial Education campaign in the works
MADISON, Wis. (1/8/13)--The National Credit Union Foundation (NCUF) will roll out a new initiative this spring to help credit unions nationwide draw attention to their financial education activities and the importance of financial education.

"Supporting financial education is essential to the success of not only the credit union movement, but our country as well," Christopher Morris, NCUF director of communications, told News Now. "We hope this campaign allows even more consumers to achieve financial freedom."

Last April, NCUF and the Texas Credit Union Foundation (TCUF) piloted "Credit Unions Support Financial Education: Leading the Way to Financial Freedom" in partnership with other state credit union foundations. It aimed to raise awareness of financial education and raise funds for NCUF and state foundations.

"The results were encouraging and now this year--after some retooling--we are inviting everyone to participate," Morris explained.

The State Credit Union Foundation Network encouraged NCUF to broaden the campaign for next year. NCUF is inviting state and member credit unions to participate in the next campaign taking place in April, which is also National Financial Literacy Month.

NCUF hopes the leagues will help promote the campaign to their credit unions.

"We're hoping the credit unions can be creative," Morris said.

To join the initiative, credit unions must commit to raising funds among staff and members through one or both of these activities:

  • Conducting a "Financially Fit Day" on April 3; and
  • Raising funds throughout April.
The campaign will kick off April 3, a dedicated day for credit unions and their members to become financially fit. Credit union staff also can encourage members to support financial education with a monetary contribution. Credit unions can become financially fit by participating in several FUNdraising activities during the month.

Additional FUNdraising ideas are included in a toolkit at financialeducation.coop, the website created for the initiative. The site includes optional pledge forms and campaign resources such as sample newsletter articles, sticker and wall pin-up templates, a sample flyer and statement stuffer, Web buttons, and more to come, said NCUF.

For more information, use the link.
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