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LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
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TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
NEW: 'Don't Tax' Message Hits Its Mark: More Than 800,000
WASHINGTON (7/24/13 UPDATED 11:10 a.m. ET)--More than 875,397 people, including members of Congress and their Twitter followers, saw the "Don't Tax My Credit Union" message on the Credit Union National Association's DontTaxMyCU Tuesday.
 
The message that lit up Twitter reached its mark with 2,171 tweets that specifically mentioned a member of Congress's Twitter handle and the #DontTaxMyCU hashtag, according to CUNA's analysis.
 
In addition, more than 500 messages were tweeted with the hashtag but without mentioning a specific member of Congress.
 
"The overwhelming grassroots response on social media just shows how strongly the public--and especially credit union members--oppose taxing credit unions," said Paul Gentile, executive vice president of strategic communications and engagement. "Credit union members nationwide understand that a tax on credit unions is just another tax on them, and they are telling their representatives in Washington: 'Don't tax my credit union.'"
 
The Don't Tax My Credit Union messages included tweets from two congressmen--Rep. Lloyd Doggett (D-Texas) and Rep. David Scott (D-Ga.)--who tweeted their agreement with the message. See today's News Now story Even Lawmakers Tweet: 'I Agree #Don'tTaxMyCU.'
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