Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
NEW: CUNA wins Grassroots Innovation Award
WASHINGTON (2/5/14, UPDATED 4:19 p.m. ET)--The Credit Union National Association's "#DontTaxTuesday" Twitter and Facebook campaigns walked away with a Grassroots Innovation Award from the Public Affairs Council today.
 
"We could not be happier with the success of credit union's social media advocacy," said Richard Gose, senior vice president of Political Affairs at CUNA. "We owe much of our success to the dedication of credit union members, who willingly engage in advocating for their credit unions."
 
The Grassroots Innovation awards are given out annually at the Public Affairs Council's National Grassroots Conference in Florida. The awards recognize the nation's best grassroots programs and campaigns in the categories of Corporate Innovation, Association Innovation, and Social Media Innovation
 
On July 23 and Sept. 10 last year, CUNA and state credit union league advocacy used social media to encouraged credit unions, credit union members and other credit union advocates to contact state and federal lawmakers directly with the unified message of "Don't Tax My Credit Union." Some of the tweets incorporated videos. Below are just three of the kinds of messages sent to legislators:
  • Shiro-oni:  @MaxBaucus @OrrinHatch Truth is, credit unions provide superior deposit & loan rates & greater protection from risk than banks #DontTaxMyCU.
  • StevePoniewaz:  Cooperative status is not a subsidy. Credit Union Members have paid their tax; #DontTaxMyCU@RepAnnWagner
  • Alabama CU: CUs return profits to their members. Taxing CUs hurts 1.8 million Alabamians. Visit bit.ly/ZY97Pz and ell Congress #DontTaxMyCU
For the first "Don't Tax Tuesday" in July over 5,200 messages were posted with the #DontTaxMyCU hashtag with roughly 2,000 being sent directly to member of Congress.

For the second "Don't Tax Tuesday" in September CUNA worked to develop a Twitter and Facebook plug-in on the "Don't Tax" site (see resource link) that would allow advocates to simply enter in their address and directly Tweet their legislators or post messages on Facebook supporting the "Don't Tax My Credit Union" campaign. The second "Don't Tax Tuesday boasted nearly 8,000 tweets with the CUNA Advocacy hashtags including 5,000 directly tagging members of Congress.
 
Overall, since the "Don't Tax My Credit Union" campaign began in May 2013, it has garnered over 1.3 million direct messages to the U.S. Congress.
Other Resources

Don't Tax My CU
RSS print
News Now LiveWire
The Hill reports House Republicans plan to delay Aug. recess to stay in D.C. until they have enough votes to pass bill on border crisis.
15 hours ago
The FHLBs of Des Moines and Seattle announce they have entered into an exclusivity arrangement regarding potential merger of the 2 entities.
16 hours ago
SunCorp and @AlloyaCorp have announced their intent to merge.
18 hours ago
.@TheNCUA bars former employee of Southwest Communities FCU,Melissa Rosing,from work at any federally insured FI. http://t.co/owtVnPxVZT
18 hours ago
Fryzel added @TheNCUA is fed. governmt, thereby will B criticized, but always tried 2 do what is right. McWatters still 2 B sworn in.2of2
20 hours ago