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National CU Foundation premieres first ad campaign
NEW YORK (7/1/08)--The National Credit Union Foundation (NCUF) is premiering its first-ever advertising campaign today. Attendees at America's Credit Union Conference (ACUC) will see the first ad today in the ACUC Daily News. New ads will appear each month in leading credit union trade publications such as Credit Union Magazine and News Now. Each ad will include photos and quotes featuring credit union leaders who invest in the Community Investment Fund (CIF). The CIF is a family of investments offered by all corporate credit unions to allow investors to donate up to 1% of their dividend to NCUF and up to 1% to their state credit union foundation or league. “We designed this campaign to build awareness of how the CIF supports programs and grants that make a real impact on people’s lives,” explained NCUF Deputy Director Steve Bosack. “To commemorate the CIF’s 10th anniversary year, ads will thank leading supporters whose investments benefit the entire credit union community as well as their own communities.” The first ad features Greater El Paso’s CU (GECU) CEO Harriet May, a board member of the Credit Union National Association and winner of NCUF’s 2008 Herb Wegner Memorial Award for Individual Achievement. The ad shows a wheelchair-bound woman who bought her first home through GECU with help from an NCUF grant program funded in part by the CIF. As May says in the ad: “National Credit Union Foundation initiatives through the Community Investment Fund, including homeownership grants for members of Greater El Paso’s CU, help make the American Dream a reality. That’s why we support NCUF.” NCUF is seeking other credit union leaders to feature in the ad series. Contact Bosack at sbosack@ncuf.coop or 800-356-9655, ext. 6752.
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