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MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
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TOM SAKASHSTAFF NEWSWRITER

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CU System
New Filene report helps CUs identify innovation opportunities
New Filene report helps CUs identify innovation opportunities MADISON, Wis. (12/6/10)--“DISCOVER: A Guide to Identifying Innovation Opportunities” is the first in a four-part Innovation series from the Filene Research Institute is intended to deliver timely, insightful information about the practice of innovation from the worlds of business and academia. The issue addresses the often-overwhelming first step in the innovation process--discovery. How does one look for innovation opportunities and where does the process begin? Filene’s collection of articles offers models that may be adopted by credit unions interested in increasing their innovation competency to the benefit of the consumers they serve. The word innovation often inspires images of charismatic, creative, maybe even eccentric, folks who come up with world-changing ideas. In truth, the practice of innovation is structured and deliberate. Organizations that learn from each other, apply tested methodologies, and connect to consumers can create new markets that can remain viable and profitable, even during challenging economic times. “DISCOVER: A Guide to Identifying Innovation Opportunities” includes case studies that illustrate how companies successfully flex their innovation muscles. From IKEA to Southwest Airlines, from Disney to McDonald’s, from Amazon to iTunes, success stories abound. The report also includes a worksheet that provides a framework for generating conversation among internal workgroups and leadership teams. For more information, use the link.
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