Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
New Mexico Little Guy unveiled for campaign
ALBUQUERQUE, N.M. (2/2/09)--A new customized Little Guy will be unveiled by the Credit Union Association of New Mexico (CUANM) during Credit Union Day at the Legislature Wednesday in Santa Fe. The original Little Guy was developed by the Credit Union National Association (CUNA) in 2007 to symbolize the everyday, hardworking credit union member. The New Mexico Little Guy was a joint project between CUANM communications coordinator Mary Beth King and John Hardiman, an account executive of Demand Printing Solutions, Albuquerque. Other states have personalized the standard icon to better fit their regions. CUNA's Little Guy is a roundheaded man wearing a polo shirt and khaki trousers. King changed his costume to a western shirt, jeans, a cowboy hat and boots, a rodeo belt buckle with the Zia sign from the state flag and a turquoise bolo tie. He clutches another state icon, a red chile ristra. The New Mexico Little Guy, reproduced as cutouts, standups and banners, is the symbol of CUANM's grassroots advocacy campaign. Juan Fernandez, CUANM vice president of governmental affairs, said that the campaign "will spread awareness and educate legislators about the credit union commitment to serving the Little Guy." Other Credit Union Day events include a legislative luncheon followed by candy deliveries to legislators at the Roundhouse. Legislators are special guests at a reception that evening.


RSS





print
News Now LiveWire
.@edmunds says the week between Christmas and New Year's is the busiest car shopping time of the year.
1 hours ago
.@CFPB sues Sprint for cramming 3rd-party service fees onto consumers' bills http://t.co/mhlMWqLKku
1 hours ago
#HomeDepot #databreach lawsuits consolidated in Georgia http://t.co/A4bei5z0mV
2 hours ago
Pennies, nickels cost more to make than they are worth @usmint report http://t.co/FOT51DF8v2
2 hours ago
Strong biz lending leads 3Q loan growth at Minn. #creditunions http://t.co/DKYjyj6iC3
3 hours ago