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CU System
New members find PCUA's 'iBelong' on Pandora, mobile
HARRISBURG, Pa. (3/25/14)--The Pennsylvania Credit Union Association (PCUA) expanded its "iBelong" campaign to include Pandora advertising and mobile web design.
 
"In reviewing upcoming traffic for iBelong.org, we saw the site was being accessed by mobile devices 44% of the time," said Michael Wishnow, PCUA senior vice president ( Life is a Highway March 18).
 
"Given the variety of devices accessing the site, a responsive web design was critical to helping consumers find a credit union using the locator," he added.
 
The redesign detects the type of device that a consumer is using and renders a page that is easily read across smartphones, tablets and computer monitors.
 
This month, PCUA also launched a four-month pilot advertising program on Pandora Internet radio, which has 70% mobile usage. The ads use the campaign's radio spots and banner ads to lead listeners to iBelong.org and its online credit union locator.
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