Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
New study Smartphones surpass basic cell phones
MADISON, Wis. (3/2/12)--Nearly half of all adult U.S citizens own smartphones--outnumbering  those who own more basic cell phones, according to a new study from the Pew Internet & American Life Project. Credit unions should take note because consumers are increasingly using Smartphones for their mobile banking needs.

The study indicated that 46% of American adults were smartphone owners as of February--an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. Two in five adults (41%) own a cell phone that is not a smartphone, meaning that smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones.

Nearly every major demographic group saw a notable gain in smartphone adoption during the past year, the study said. Those groups include men and women, younger and middle-aged adults, urban and rural residents, and the wealthy and the less well-off.

Overall adoption levels are at 60% or more within several groups, such as those with an annual household income of $75,000 or more, 18-35 year olds and college graduates.

Despite the relatively widespread overall increase in smartphone ownership, several groups saw modest or non-existent growth in the last year--primarily seniors, with 13% of those ages 65 and older now owning a smartphone.

The report is based on telephone interviews conducted by Princeton Survey Research Associates International from Jan. 20 to Feb. 19, among a sample of 2,253 adults, age 18 and older.

To read the full report, use the link.
Other Resources

RSS





print
News Now LiveWire
Better economic & #CU conditions,leading to higher rates in '15,'16, will boost CU earnings, asset quality,capital http://t.co/rmJvi3MIpQ
9 hours ago
RT @CUNA: Today is the first day of #CUYouthMonth How is your #creditunion celebrating?
13 hours ago
New @FICO score metric expected this week, will include utility payments http://t.co/l0hGhilMqQ
14 hours ago
.@TheNCUA increased supplier diversity in 2014 by 49%, although NCUA’s workforce diversity levels declined slightly.
14 hours ago
Also from FFIEC today, council announces reappointments of Mary Hughes and Lauren Kingry to its State Liaison Committee. 2of2
14 hours ago